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Visual kinematics No.20: The illusion of Time

Visual kinematics No.20: The illusion of Time

Visual kinematics No.20: The illusion of Time, single channel video animation on 55 inch LED screen, 4minutes and 38 seconds, Sulwha flagship store, 2016

Commissioned by Sulwhasoo (A premium cosmetic brand of Amore Pacific). Sulwhasoo holds Sulwha Cultural Exhibition every year with different themes. This year, Cho was commissioned to respond to the most popular Korean traditional tale, ‘The two love stars: Altair and Vega’ as part of Sulwha Cultural Exhibition at Sulwhasoo Flagship store in Seoul.

In this exhibition, as a way to modernly reinterpret the fate and destiny of the Altair and Vega, Cho made an animation that portrays the movement of stars as metaphor for the existence of time and translates light-years into actual years.